Ritika Bramhe is Head of Marketing and Product Marketing Manager at OnPage Corporation, where she wears many hats across positioning, messaging, analyst relations, and growth strategy. She writes about incident alerting, on-call management, and clinical communication, bringing a marketer’s perspective shaped by years of experience working at the intersection of IT, healthcare, and SaaS. Ritika is passionate about translating complex topics into clear, actionable insights for readers navigating today’s digital communication challenges.
When AT&T officially shut down its email-to-text and text-to-email service on June 17, 2025, a quiet but essential part of many organizations’ communication workflows disappeared overnight. Messages that used to be sent to addresses like [email protected] or [email protected] simply stopped delivering. For teams who relied on those alerts to reach the on-call clinician, engineer, technician, … Continued
Secure and seamless communication is at the heart of effective patient care. Whether coordinating handoffs, requesting consults, activating code teams, or managing after-hours coverage, clinicians rely on messaging systems that are reliable, fast, and built to protect patient data. As healthcare workflows have grown more digital, hospitals and clinical practices have begun replacing pagers, phone … Continued
At 2:07 a.m., one of the core production nodes went down. CPU usage spiked, latency shot through the roof, and requests began timing out across the cluster. Monitoring tools lit up instantly. Datadog dashboards turned red, Prometheus fired alerts, and a webhook pushed incident payloads into Jira. Everything worked exactly as designed. Except no one … Continued
Secure communication in healthcare is no longer optional. With patient data, lab results, and care coordination increasingly handled over mobile and digital channels, hospitals and clinics need tools that keep messages safe and compliant with HIPAA regulations. A HIPAA-compliant messaging app goes beyond standard texting apps, offering encryption, audit trails, and signed Business Associate Agreements … Continued
Providing continuous, high-quality care takes more than clinical expertise—it depends on well-designed physician on call schedules that balance patient safety, physician wellness, and operational efficiency. Whether you manage a residency program or a multi-specialty group, creating an effective physician call schedule—or a broader provider on call schedule—is critical for 24/7 coverage and clinician well-being. This … Continued
Being “on call” sounds simple: you’re not actively working, but you need to be available if something goes wrong. The real question many employees ask is: do you actually get paid for being on call? The short answer is: it depends. Your pay may hinge on labor laws, company policies, and how restricted your time … Continued
Zetron Outages Expose the Need for a Real Replacement If your Zetron paging system has stopped working, you already know how disruptive it can be. Recently, we saw a wave of inbound requests — especially from hospitals and biomedical teams in Bermuda — who experienced downtime right before the long weekend. That timing made the … Continued
Intro: When Paging Systems Fail, Teams Need Answers If your Zetron paging system has stopped working, you’re not alone. Recently, we’ve seen a surge of frustrated Zetron customers reaching out — especially from Bermuda, where outages may have disrupted hospitals and biomedical teams right before the long weekend. That timing makes it even scarier: when … Continued
We’re excited to share that OnPage has been recognized as a Sample Vendor in the 2025 Gartner® Hype Cycle™ for Real-Time Health System Technologies, within the Clinical Communication and Collaboration (CC&C) category. According to Gartner, CC&C systems are mobile platforms used by clinicians, care teams, patients, and caregivers to collaborate on treatment and care activity … Continued
Imagine you’re working on a hospital floor when suddenly a patient’s condition starts to deteriorate. What happens next can mean the difference between life and death. That’s where a Rapid Response Team (RRT) steps in: a specially trained group of healthcare professionals who respond quickly to patients showing early signs of crisis to prevent emergencies … Continued
